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Chelsea locked in talks over Samsung deal

Chelsea are seeking a new shirt sponsor, it has been revealed.

The Guardian says the club is embroiled in a stand-off with Samsung over a renewal of their partnership.

Chelsea have made representations to Samsung's executives in South Korea and asked that the electronics company greatly increases its financial commitment.

Samsung is four years into a five-year contract and pays an annual £11m to have its name on the club's kits. Chelsea, though, have noted that Manchester United command around £22m a year for shirt sponsorship and have told Samsung that they ought to enjoy a similar arrangement. Samsung, at present, do not agree.

There is a clause in the deal that effectively entitles Samsung to first refusal on renegotiation. The deadline, though, is at the end of next month and with both parties some distance apart, Chelsea could be forced on to the market, which might yet suit them.

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