Chelsea chairman Bruce Buck has announced the club's plans to send anti-Semitic supporters to educational courses or risk losing their season ticket.
Blues owner Roman Abramovich is Jewish and has been pioneering the initiative to try and eradicate instances of anti-Semitism among supporters.
Usually supporters have faced bans for such behaviour, but Buck believes the new punishments will have a better long-term impact.
"If you just ban people, you will never change their behaviour," Buck told The Sun.
"This policy gives them the chance to realise what they have done, to make them want to behave better.
"In the past, we would take them from the crowd and ban them, for up to three years.
"Now we say, 'you did something wrong. You have the option. We can ban you or you can spend some time with our diversity officers, understanding what you did wrong'.
"It is hard to act when a group of 50 or 100 people are chanting. That's virtually impossible to deal with or try to drag them out of the stadium.
"But, if we have individuals that we can identify, we can act."