While Chelsea have had Didier Drogba or Diego Costa striking fear into opposition defences in the past the absence of a reliable, top level frontman in their mould, the sort most of their rivals possess, is a big reason why the load will have to be shared.
Lampard said: "I don't like the idea of harping back to players of eras gone because that's what it is. 'They are gone and the Didier Drogbas and Costas don't always come along and are not always easy to find.
"What I will say is the players that are here now have to try and show what they have got.
"They have got the qualities there. I have belief in Tammy (Abraham) and Oli (Olivier Giroud) and Michy, (Batshuayi) our wide players, from midfield to score goals.
"It is certainly not the way we should be looking at it, 'I wish we had a Didier Drogba.' No, this is 2019. We need to try and score goals and look at the problem ahead of us.
"I agree the top teams in the League tend to have players that are scoring regularly, who do win games that are tight, who do make you clear in games in good periods, that you score enough goals to put the game to bed.
"That's a challenge for us because it's something we aren't doing and we need to do."