It is work done on the training ground that will lay the platform for the style of football Blues supporters can expect this season.
"My big idea is how we train," Lampard said.
"I want us to train how we want to play, to replicate that, even if I don't think you can turn the switch on and off when you play.
"I want energy in my team. I want us to have possession of the ball. We have players who have the quality to handle the ball, but I don't want it for possession's sake. I want us to be an exciting team to watch so we can move the ball through the pitch quickly, and create chances.
"Then of course we have to be an aggressive team off the ball. We have to be a team who teams don't like playing against because of how hard we work off the ball, and don't like playing us because we're really good on the ball. You can always strive for more in both departments."
He added: "The philosophy question is a difficult one. You get asked it a lot. It gets linked straight to attacking football, and that is not what I am trying to do.
"We have to be adaptable. The idea of playing attacking football every week in the Premier League - good luck with that. It's tough. We need to be able to understand wherever we go in this league you may have to adapt slightly. We need to be ready to do that. It's not just about can we go and play this free-flowing beautiful football."