Chelsea have announced the end of their shirt sponsorship with Yokohama Tyres.
The Blues announced on Friday that it is extending its partnership with the Japanese tyre company, who have been their shirt sponsor since 2015, although their logo will no longer be emblazoned on the front of the club's kit.
Instead, Yokohama is now Chelsea's Official Global Tyre Partner, with club chiefs looking for a new sponsorship deal to compete with their big rivals.
The Daily Mail says Chelsea's partnership with Yokohama was the second biggest sponsorship deal in the Premier League when it was announced in 2015, with the Stamford Bridge club penning a five-year, £200million deal with the brand.
Manchester United have a £53m-per-year arrangement with car manufacturer Chevrolet - the most lucrative deal in the Premier League.