Chelsea have announced a new collaboration with the makers of The Simpsons, reports, www.sportspromedia.com/. In partnership with Twentieth Century Fox Consumer Products, the club will release a range of Chelsea-branded merchandise featuring Homer and Bart Simpson.
A soccer-themed episode of the classic cartoon series will also air in March, initially on Fox in the US. The episode, titled 'You Don't Have to Live Like a Referee', will feature 'Homer and his recruitment as a soccer referee, after Lisa praises his integrity in a Springfield Elementary speech contest held on the youth soccer field.'
To launch the partnership, five Chelsea players - Petr Cech, Eden Hazard, Frank Lampard, John Terry and Fernando Torres - were 'Simpson-ised' in the yellow-flesh style of characters in the series.
The Blues join a number of other top sides working with The Simpsons, including FC Barcelona, Zenit Saint Petersburg, Corinthians, FC Porto, Juventus and Boca Juniors.
