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​Castore rival New Balance for Roma kit deal

Sportswear manufacturer Castore has joined the race to be Serie A side AS Roma's new kit supplier, SportsPro has learned, reports, www.sportspromedia.com/.

It is understood that Castore has tabled a digital-focused offer, which it hopes will help see off competition from US company New Balance.

Roma are on the hunt for a new kit partner in time for the 2021/22 season, when their revised contract with Nike expires. The club terminated their original deal with the US brand four years early in July.

It was reported last week that New Balance has submitted a four-year proposal to Roma, but Castore, which launched out of Liverpool in 2016, has now entered the running.

SportsPro understands the company has offered Roma a digital-focused approach, allowing the club to reach a wider audience and grow their brand internationally. Castore will also look to tap into Roma's rich heritage and US links through its new owners the Friedkin Group, which is led by billionaire Dan Friedkin.

In contrast, New Balance is proposing a more traditional deal, including a lump annual sum plus performance-related bonuses.

SportsPro understands that Roma could make a decision on their new kit partner as early as this week.

Ian Ferris
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Ian Ferris

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