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​Burnley poised for new shirt sponsor as LoveBet reportedly struggles with pandemic

Burnley poised for new shirt sponsor as LoveBet reportedly struggles with pandemic

Burnley are trying to find a replacement for their current shirt sponsor LoveBet, according to The Athletic, reports, www.sportspromedia.com/.

The Premier League side still has more than a season to run on its three-year partnership with the Asian gambling brand, but the subscription-based news website reports that the club is looking elsewhere with LoveBet experiencing 'serious financial difficulties' due to the impact of the pandemic.

The Athletic report added that agents in Asia have been approached with the opportunity to become Burnley's shirt sponsor for the rest of the current season and the entire 2021/22 campaign for 'several million pounds'.

It is unclear whether Burnley would be able to strike a deal worth similar to their arrangement with LoveBet, which pays the club a reported UK£7.5 million (US$10.2 million) a year for its logo to appear on both the front and left sleeve of the team's playing shirts.

Burnley's new chairman Alan Pace had already committed to reviewing the club's relationship with gambling companies even before news emerged of LoveBet's struggles.

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Ian Ferris
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