He said: "We're going to be the smallest town that's ever been in the Premier League. We're a traditional football club that represents its town, so that'll be a different angle to the other clubs in there.
"We are what we are: a proper football club. It represents the town.
"The population is one of the smallest in the Football League. It punches above its weight as it is.
"Will that change? We've got to manage our budget. It'll just be bigger.
"I don't think there are many Arabs floating around on a night out in Burnley. I think it will stay what it is.
"The Championship has been very tough for us as your income is not the best but the players' wages are still quite steep.
"I think it will be easier in the Premier League, but we've got to put a strategy together to compete."