Sean Dyche admits staying in the Premier League will always take priority for Burnley over winning the FA Cup.
The Clarets can reach the quarter-finals of the competition if they beat Bournemouth on Tuesday.
"Facts are facts and for this club to be in the Premier League is a big achievement," said Dyche.
"For us to do that season after season and continue our journey is a massive thing. The business side of it has got to be factored in. So for the hope and glory and the feel of football and what we all do and the love of it, there is a business.
"The prowess and the strength of the Premier League and all the rest of it, I think it's just a natural cycle that the Premier League has become so powerful to all the clubs.
"There was the early noise about 'is the cup really what it was?' Over time I think over time people have accepted its place. It's still a great place.
"For Burnley Football Club it has a literal business and it's just way more powerful to be in the Premier League than it is to have a cup run. Unless you win it, and even then the numbers don't even compare.
"What does kick in then is the feel, the belief and the history of a club getting to a FA Cup Final. How do you put a price on that? But you wake up the next day and the club isn't where it was.
"Wigan are the best example. I know Wigan fans who tell me they would still take what came next after the FA Cup win (and relegation in 2013). But there are other Wigan fans who would go 'no chance, we prefer to be as we were'.
"I hope the romance and the feel of the cup is still there for a lot of fans. I remember the Cup Final being a brilliant day. There is still that glory and feeling and romance of it from when you were a child growing up, but now I'm actually in the business and sitting in the chair.
"No-one really bothers with FA Cup quarter-finals, not even semi-finals. Gary Lineker once said to me, 'Sean, no-one remembers beaten semi-finalists'. But then we had our semi-final with Chesterfield and it went to extra-time and he said, 'actually they will remember that one!'.
"But his point is right. If you want to go all the way, you want to win it. It's irrelevant going near. That's just my mind-set. If you're on a journey to try and win the FA Cup, then you've got to win it.
"You can argue a semi-final means something, but you are not remembered for getting to a quarter-final."