Burnley have announced a new shirt sponsorship deal that will last for three years.

The Clarets will partner with LoveBet, who will see their logo featured on the Premier League side's shirts on the front and side sleeves.

LoveBet already have a relationship with Paris Saint-Germain.

Edward Li, senior director from LoveBet, said: "We are thrilled to announce our first English Premier League shirt partnership with Burnley Football Club.

"The growing presence of the club in Asia and worldwide will help us further promote our brand.

"We're already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years."

Anthony Fairclough, commercial director at Burnley, said: "We are delighted to welcome LoveBet, who we believe will be the ideal partner for the club.

"Together, we will reach and engage with our ever-increasing global audience, in particular in the Asian market."