New Sunderland boss Steve Bruce has no concerns about the taunts he used to get from Black Cats fans.

Sunderland fans just 10 weeks ago taunted the former Wigan manager with "He's just a fat Geordie b*****d", but now he has a chance to change opinions forever.

Does he care? Not one bit.

Bruce said: "I get Fathead when I go Liverpool, I get called the Elephant Man at Man City. It is all part of the banter. I don't think they really mean it."