British parents have welcomed Coca Cola's decision to end their deal with Manchester United striker Wayne Rooney.
On Wednesday the decision not to renew his £600,000-a-year deal was hailed as "a victory for decency".
Margaret Morrissey, of the Parents Outloud campaign group, said: "These footballers are held in high esteem by this nation's youngsters and there is an onus on them to show a decent face to the children.
"I am extremely happy that Coca-Cola has severed links with Wayne Rooney and I hope other companies take note."
