The winger has started three of Albion's last four matches.
Potter told The Argus: "The hardest thing in football is to score. Even Messi misses.
"That is how it is but people don't remember that so much.
"That's the challenge. We try to help more and get better chances and then you have to back the individual.
"Keep working and you get that bit of luck. It turns your way and things start to become a lot easier.
"Solly's performance has been solid over the last few games.
"He has helped the team, he has contributed to some moments, he threatens in behind their back line.
"He has done what we have asked him to do and we have been pleased with him."