Brentford refuse to drop their asking price for Scott Hogan.

The Daily Mail says they have rejected West Ham's latest offer of £12.5million for Scott Hogan as they hold out for their £15m valuation.

The clubs have held talks over the transfer and hope to reach a conclusion, with Brentford due to pay a 30 per cent sell-on to Hogan's former club Rochdale.

The 24-year-old was left out of Brentford's side to face Eastleigh in the FA Cup on Saturday.

He has scored 14 goals this term after battling back from knee ligament surgery and Slaven Bilic hopes he can have an immediate impact on his misfiring Premier League side.