AFC Bournemouth have confirmed online gambling firm Mansion Group as the club's major sponsor for a fifth consecutive season, reports, www.sportspromedia.com/.

The one-year, extension – described as a 'club-record' – will see Mansion's M88 brand continue to feature as the main shirt sponsor for the south coast club, with the gambling firm's original logo featuring on the shirt sleeve.

The M88 branding first appeared on Bournemouth shirts in the 2017/18 season. For Bournemouth's first two seasons in the Premier League, Mansion Bet was emblazoned on the shirts.

Through the extension, Mansion will also be afforded branded social media content and pitch side branding opportunities at the Vitality Stadium during live broadcast matches.

The move will also see Bournemouth's Asian exposure continue to grow, with M88 having a strong presence in the continent.

Rob Mitchell, commercial director at Bournemouth, said: "M88 is an ambitious company with a significant customer base in Asia, so this partnership will continue to help raise Bournemouth's global profile.

"This is an exciting time for the club both on and off the pitch and it is fantastic that M88 will be part of that with us."

Karel Manasco, chief executive of Mansion, added: "Our long-standing partnership with the club is testament to the strong relationship we've built together. We look forward to the opportunities this year will bring and another season of cheering on the Cherries."

However, the M88 logo will not appear on any youth kits as part of Bournemouth's commitment to promoting responsible gambling.