Bournemouth are demanding huge money to sell Callum Wilson this month.
That sum is a staggering 25 TIMES the amount the Cherries paid Coventry for Wilson in July 2014.
And it underlines their resolve to keep hold of the England forward in the current window.
But Bournemouth counterpart Eddie Howe has since responded by reiterating Wilson is going nowhere this month.
That is the club's public stance. But, behind closed doors, the general consensus of the Bournemouth hierarchy is they would listen to any offer above £70m.