Bournemouth chairman Jeff Mostyn insists their top players are not for sale.
Cherries winger Ryan Fraser has stated he is flattered by reported interest from Arsenal, while Callum Wilson was heavily linked with a big-money move to Chelsea during the January transfer window.
Mostyn told Sky Sports News: "Ryan Fraser is a Bournemouth player. Callum Wilson is a Bournemouth player.
"We just don't want anybody to leave the football club. Your prized assets are prized assets for a reason and we want to continue the momentum that we have achieved.
"Four consecutive seasons in the Premier League. We are going to start our next season, which will be our fifth year [and] we want our very best players to be playing for our football club."