Bournemouth chairman Jeff Mostyn says they'll fight to keep hold of Ryan Fraser.
Fraser has stated he is flattered by reported interest from Arsenal.
Mostyn told Sky Sports News: "We will talk to Ryan. It is very early days yet and we will do the best for Ryan as we always have for all of our players.
"At the end of the day, contracts are what [they are]. People sign long-term contracts and will still leave but as far as I am concerned, I follow Eddie Howe's mantra - we never talk about transfers and I just follow my manager's example."
Fraser is tied to the Cherries until 2020.