Bournemouth boss Eddie Howe admits they're struggling for goals this season.
Bournemouth travel to Norwich City this weekend with a goal-shy front line which has mustered only two goals in eight games and just 20 in total.
Howe admits the lack of goals is his major concern but refused to point the finger at England striker Callum Wilson, who has gone 14 top-flight games without finding the net.
"There definitely has to be a shift and an improvement in our attacking play, which is hard for us because it's been so unlike us in recent seasons," said Howe.
"That's a massive thing we need to rediscover very quickly.
"I never focus on one player. Every player in every position has a responsibility to help us attack and create chances.
"Callum will focus on himself, but he's also very much a team player. If the team performs, Callum will get chances to score."