Blackpool chairman Karl Oyston will use the parachute payments following relegation from the Premier League carefully as the Seasiders begin life back in the Championship with a healthy bank balance. Yet while Oyston acknowledges Pool are in a healthy position, he is wary of paying unrealistic fees and wages.
"We always assemble a squad each summer, we have done it for the 12 years I've been here," he told the Gazette.
"Anyone who thinks you have a week of making 10 phone calls and 10 players turn up and agree personal terms in five minutes, have a medical and sign, is naive in the extreme. It doesn't work like that.
"It is more like a game of poker. The player asks for a certain amount of money and certain terms, and the agent tells you they've been offered certain amounts of money and certain terms, which sometimes is a big fib.
"So it is up to us to judge what they have been offered, and where we should pitch ourselves and that is the difficult part of football.
"But to think we can just go out and bring 10 players in very quickly, much as we'd like to, isn't necessarily that easy - especially the type of players that we are pitching for because they probably have a few more choices than players we've chased in the past.
"We're going for better players than we ever have before. Or at least I hope so given the money we're offering some of them!"