Blackburn Rovers chairman John Williams admits they'll always be a selling club.
But such is the health of their current finances, Williams says there isn't the need to sell their best players as was the case in previous summers.
He told the Lancashire Telegraph: "I've said before selling players to maintain operating costs isn't everyone's cup of tea, to be truthful it's not my preferred model, but it's a model that works for us.
"What's changed is that since new enhanced broadcast revenues for the three-year cycle beginning 10/11 we can just about maintain wage levels without the need for capital receipts.
"So in simple terms we become a trading club.
"Some of our fans would prefer we could be a buying club but that's not possible.
"We do though have circa £50m of playing assets to trade with.
"I still think wages need to come down but to preserve Jack's legacy (and that's my number one driving force) we need to make sure we stay in the Premier League."