Barcelona are looking to find a 'title rights' partner to add to the end of their Nou Camp stadium by 2024, according to AS, reports, www.sportspromedia.com/.
Unlike a standard naming rights deal – where the sponsor takes on sole ownership of the inventory – AS says Barcelona want any partner to come after the famous Nou Camp moniker.
The report adds the club are looking for a deal worth at least €200 million (US$222 million) over 20 years. A ten-year naming rights deal worth €250 million (US$278 million) has also been mooted.
Additionally, AS says Barcelona would prefer their shirt sponsor, currently Rakuten, and stadium sponsor not to be the same. The Japanese e-commerce company has been linked with a €300 million (US$333 million), 20-year naming rights deal of the Nou Camp in June 2018 to help cover half of the US$600 million (US$667 million) cost for redeveloping the venue.
Scranton Enterprise, a private equity and venture capital firm with shares in Catalan pharmaceuticals company Grifols, has also been linked with a naming rights deal.
