Barcelona coach Xavi has paid tribute to their paying fans in a video.
With the slogan 'You are Barça', FC Barcelona wanted to send a message of confidence and commitment to its socios, fans and supporters around the world, through a video with Xavi Hernández that emphasises the key role they play on match days and the great importance they have to the club.
They are not only “Barca fans", he says, but they “are Barca".
The new campaign appeals to all those spectators who follow the team match after match and who occupy every seat in the stands of the stadium, thus emphasising that, without Culés, "Barça does not exist".
It is an emotional video, making clear a dedicated fan base is as important as a good defence or a great coach.
Throughout the reading of this open letter, Xavi addresses Culés and outlines the different types of spectators - "those who sing in the concourses, those with the flags, those who get nervous when a penalty is taken and those who never miss a game".