Barcelona have partnered with the WE Red Bridge communications agency to develop the La Liga club's Chinese growth strategy, reports, www.sportspromedia.com/.

WE Red Bridge will assist the Spanish champions with its media relations and influencer marketing out of its Shanghai office.

An integrated team have been developed with expertise ranging from digital to corporate press relations.

WE Red Bridge already works with a number of clients in China, including Goodyear, La Liga and Port Adelaide Football Club.

This new strategic partnership adds to Barça's growing presence in China.

Last year the club opened the Barça Experience and Barça Academy Pro in the city of Haikou.