As featured on NewsNow: Football news

​Barcelona and Real Madrid top sponsorship brands

La Liga giants Barcelona and Real Madrid are the 'most powerful' sponsorship properties in club soccer, according to a list generated by real-time sponsorship valuation engine POWA Index, reports, www.sportspromedia.com/.

The list, which was released as a point of comparison with this year's Deloitte Football Money League, which ranks teams according to their annual revenue, shows that the two highest earning clubs in the world are also the most valuable to brands from a sponsorship perspective. Like Deloitte's study, the POWA Index sponsorship rankings also has English outfit Manchester United in third place.

A total of six Premier League clubs appear in the top 20 of the POWA Index list compared to eight in Deloitte's study, with Arsenal, Chelsea, Manchester City, Tottenham Hotspur and Liverpool also featuring.

The POWA Index top 20 also includes three teams each from Brazil's Campeonato Brasileiro Série A Turkey's Süper Lig, while Boca Juniors are the only representatives from Argentina's Superliga.

The rankings also suggest that last year's Uefa Champions League finalists Spurs, German champions Bayern Munich and Manchester City all overachieved from a financial perspective in 2019, given that the three all rank higher in Deloitte's study than they do in the POWA Index list.

The POWA Index list is generated using data from over 3,000 teams, leagues and events around the world. The engine claims to analyse more than 2.4 trillion data points a day across 60 unique data sets to then create a score composition for each sports property.

Ian Ferris
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Ian Ferris

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