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Ayre: Why fans crucial to Liverpool financial future

Liverpool's support is crucial to the club's financial future, admits managing director Ian Ayre.

Ayre says the Reds have sponsors queuing up to be associated with Liverpool because of the size of their support.

He told the Liverpool Echo: "The reason sponsors invest in the football club is because we have one of the biggest fan bases in the world.

"And sponsors all want to market products to people.

"And the reason media companies pay huge amounts for media rights is because Liverpool fans - and there are hundreds of millions around the world - want to watch their team.

"So our fans are a huge, huge part of our achievements and if you ask any player or any manager at any club, they'll tell you the reason they do it is for the fans.

"I really believe that."

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