Atletico Madrid chief Miguel Angel Gil Marin has called for equal distribution of television revenue.
Gil Marin was asked how the Spanish Liga could compete with the Premier League.
"For starters have a fair distribution of television rights, there are tremendous differences between some clubs and others. We need to get similar income like the Premier League for their joint sale of rights in other markets such as Asia.
"We have to improve our product, put it on peak time, believe in it. We have to be the first to appreciate what we have and sell it as it deserves.
"The Premier League believes in their product and exports it in a big way."
