Atlanta United have extended and expanded their deal with Piedmont Healthcare, naming the provider as their first-ever sleeve sponsor, reports, www.sportspromedia.com/.

Piedmont builds on its standing as the club's official adult healthcare provider, with the new deal also seeing it serve as the main kit sponsor for Atlanta United 2, the franchise's reserve United Soccer League (USL) Championship outfit.

In addition, Piedmont will receive increased branding exposure on matchdays through assets in the Mercedes-Benz Stadium, and on local TV and radio, as well as integration into Atlanta United's social platforms.

The financial terms of the Piedmont partnership have not been disclosed, but new MLS sleeve deals are estimated to be worth between US$500,000 and US$1 million per year.