Birmingham-based international casino operator Genting are becoming shirt sponsors at Aston Villa.
The deal will be for an initial two-year period and the Genting Casinos logo will feature on the home and away Villa shirts as part of a wider partnership between the club and the company.
Genting has its offices at Star City in Birmingham and operates over 40 casinos throughout the UK.
It is part of the Genting Group, one of Malaysia's largest multi-national corporations, which has interests in a wide range of sectors, including leisure and hospitality, power generation, oil palm plantation, property development, retail, biotechnology and oil and gas.