Aston Villa fans have called for a return to tradition as they prepare to further change the club's crest.
The club have used their current badge since 2016 after making a slight change to the original design which was released in 2007. However, will now look to change the current crest in order to evaluate how they are presented both on social media and across their apparel in the future.
Villa have held both online surveys and fan meetings throughout the month of September, whereby supporters were invited to share their responses to a number of issues, in a bid to discover the important individuals aspects of the potential designs, reports the Birmingham Mail.
The club revealed that they were told by fans that the current crest "does not represent Aston Villa well", and that there is "no emotional attachment" to it. Supporters said that the lion, the club name and claret and blue colours were fundamental to the crest.
Also, some liked the idea of the date of Villa's foundation being included, while the star to signify the European Cup win "was welcomed, but not viewed by some as essential". They also found that "there is room for exploration in the shape of the crest".