Mike Ashley has spelt out a new approach to the transfer market to his Newcastle United manager Kevin Keegan.
"That's what the club has always done in the past - and it's got them nowhere. So now there will be a massive shift in the way the club is run.
"There will be no more Michael Owen-style deals. Instead the club will be competing to capture the best youngsters and turn them into big stars.
"He's a master at finding undiscovered stars, buying them in cheap and then selling them on years later for huge fees.
"Look at what David Moyes has achieved at Everton. The same goes for Villa and Blackburn. Mike knows we have to be realistic and admit we cannot compete financially with the likes of United and Chelsea.
"Arsenal and Liverpool are also in a different league because they cash in on the Champions League. The top four enjoy first pick of the best players because they offer Champions League action and a chance of silverware.
"So we can't compete financially and we can't compete when it comes to attracting the top stars. But we can beat them in other ways. Look at Wigan and Antonio Valencia. United are said to be ready to pay £14m for him.
"I'm sure we'd like him here, too, but we need to be signing the likes of Valencia early.
"It will be difficult but we are sure if Villa, Everton, Tottenham, Blackburn and even Wigan can do it, so can we."