Kroenke believes he can help turn things around at the Emirates Stadium.
"First and foremost, Freddie has Arsenal DNA," he added.
"Obviously he was a player here for a number of years, the supporters know him very well and he's worked diligently behind the scenes for the past several years, including the last year-and-a-half or so with Arsenal again.
"So it's been great to have him around, he knows the club's DNA and we feel he is the right person in the moment to take the club forward.
"My message to Freddie and the players was let's get back to basics and most importantly let's get back to having some fun.
"I think footballers are at their best when I see smiles on their faces and going out there and winning matches. That's a winning formula to me."