Arsenal chief Josh Kroenke insists there's no plans to sell the club.
Sections of the fanbase have been fiercely opposed to KSE and in particular Stan Kroenke, but his son insisted they are "absolutely, absolutely" here to stay and want to build relationships off the pitch for the good of the team on it.
Josh Kroenke said a galvanised Arsenal fanbase could "probably be the most powerful thing that I ever would have witnessed".
He told BBC Sport: "Passion can go a couple of different ways, but knowing the passion of the Arsenal supporter community, it would be an incredible sight to behold. Being here on matchdays, it gives me the chills even just thinking about it. But to know that the supporters were united behind our group would be a very powerful thing and I think this is a group they can really get behind.
"They need to understand who we are and what we're trying to accomplish. It's important for them to try and understand our personalities as people, because at the end of the day we're fans - we want to win and it makes our job a lot easier when we do.
"It's important for them to know how passionate we are. When I met with some of the fans' groups last season I told them that trust is earned over time and I would love for you to trust me now but unfortunately that trust has to play out over the next several years. We're just getting started and hopefully we'll start to earn more and more trust with the more and more work we put in.
"The Emirates is a place that is always going to be special to me and my family. I'm excited about being here, hopefully a long time."