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​Arsenal announce TikTok launch

Arsenal has launched an account on the short-form video service TikTok, it said on Wednesday, reports SportBusiness.

The club will use the platform to reach and engage with new audiences online, particularly younger fans. The new account, @Arsenal, will show content that includes behind-the-scenes footage, exclusive access to first-team stars, exclusive mini-series, as well as memorable goals and celebrations.

Arsenal established a presence earlier this year on Douyin, the Chinese version of TikTok.

TikTok is currently available in more than 150 markets, and in 75 languages, with a localisation strategy to encourage users to create and interact with content that is culturally relevant.

Ian Ferris
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Ian Ferris

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