Arsenal has launched an account on the short-form video service TikTok, it said on Wednesday, reports SportBusiness.
The club will use the platform to reach and engage with new audiences online, particularly younger fans. The new account, @Arsenal, will show content that includes behind-the-scenes footage, exclusive access to first-team stars, exclusive mini-series, as well as memorable goals and celebrations.
Arsenal established a presence earlier this year on Douyin, the Chinese version of TikTok.
TikTok is currently available in more than 150 markets, and in 75 languages, with a localisation strategy to encourage users to create and interact with content that is culturally relevant.