Pepsi has signed Arsenal striker Alexis Sanchez and Manchester City duo Vincent Kompany and Sergio Agüero to promote its sponsorship of the Uefa Champions League, reports, www.sportspromedia.com/.
The trio will front a Pepsi Max soft drink advertising campaign, created by created by the Abbott Mead Vickers BBDO agency, which will launch across 75 markets before the quarter-final stage of Europe's elite club soccer competition.
The campaign will be carried across TV outlets and social platforms, as well as by digital partners like Copa90 and Bleacher Report.
PepsiCo is in the second year of a three-year term as a Uefa Champions League sponsor.
"Throughout the year, Pepsi will celebrate a variety of moments – from the everyday good moments made great, to the truly epic like the Uefa Champions League Final," said Brad Jakeman, the president of the global beverage group at PepsiCo.
"Pepsi is one of the most iconic supporters and longstanding fans of the world's beautiful game, and this year we're taking our global football campaign from the pitch to the stands – celebrating and igniting the contagious passion that comes to life in the fans around us, showing the world how much it means to live and love the game."
