AC Milan have become the latest European club to launch an official channel on the Amazon-owned Twitch streaming platform, reports, www.sportspromedia.com/.

The Serie A club's Twitch channel will feature content from their men's and women's first teams, youth sector, legends and archive, all specifically adapted for the platform.

As the channel evolves, Twitch users will be able to link and chat with current and former AC Milan players via live question and answer sessions hosted by Milan TV's journalists, as well as high-profile streamers. Initially the club is launching three weekly shows, on Mondays, Wednesdays and Thursdays, with further programming set to be added.

Lamberto Siega, AC Milan marketing and digital director, said: "The launch of AC Milan's official channel on Twitch is another important brand-new step in the club's digitisation process: our aim is to connect, bring together and thrill the more than 450 million Rossoneri fans all over the world.

"We are convinced that this is the right path to make AC Milan both a sports icon and a benchmark in entertainment and digital innovation."