Philadelphia Union has entered into a multi-year partnership with AAA, which becomes the team's official roadside assistance membership programme, reports, www.sportspromedia.com/. Effectively immediately, the new partnership will see AAA integrated across Union's various platforms, with branding set to be prominently displayed throughout PPL Park, the team's home ground, and advertisements for the company set to be shown on regional Union telecasts.
AAA will also offer exclusive Union-related promotions to its members whilst establishing the 'Start Your Journey' campaign, an initiative that will publicise the achievements of individuals in the Philadelphia soccer community.
"We're delighted to partner up with a great organisation in AAA," said Union chief revenue officer Dave Rowan. "They share our passion and commitment for this great game and we couldn't be more excited to promote it together."
