UEFA to take direct control of corporate hospitality for Euro 2012

UEFA has announced its decision to internalise the sales of the corporate hospitality programme for Euro 2012 in Poland and Ukraine, reports Sport Business.

Its newly-created subsidiary UEFA Events SA will take full control of sales, which will start in spring 2011.

UEFA said it came to its decision “after a thorough analysis of the market, based on a survey conducted in both host countries and a tender process that saw the responses of several well-known agencies.”

"A high level corporate hospitality programme has become an important feature of recent EURO final tournaments," said David Taylor, CEO of UEFA Events SA.

"I am pleased that UEFA Events SA can take on direct responsibility for all corporate hospitality sales for Euro 2012. This emphasises the official nature of the programme and the commitment of UEFA to make Euro 2012 a football and commercial success."

Earlier this summer, UEFA announced the appointment of Austrian-based company DO & CO to implement both hospitality and catering services at Euro 2012.