New Tottenham shirt sponsors will pay premium for Champions League qualification

Tottenham Hotspur will be able to command a substantial premium from their new shirt sponsor for the greater exposure that will come from playing in the Champions League, reports The Times.

The club are in talks with several companies, most notably Coral, about replacing Mansion, also a betting company, whose deal expires in July.

Many companies balked when Tottenham began their negotiations seeking £11 million a season, an increase of £3 million a year from their present four-year deal, but that may be obtainable now, at least if bonuses are included for qualification for European competition.

The North London club have also been the subject of interest from Hisense, a Chinese technology company, as they have sought to attract a benchmark figure that is based on similar deals achieved by top Barclays Premier League teams.

Chelsea are paid £11 million a season by Samsung, Manchester United have signed an agreement with Aon worth £20 million a year from next season and Liverpool agreed a deal with Standard Chartered bank, also worth £20 million a year, from this summer.

Spurs next shirt sponsor is also expected to have first option on securing the naming rights for the club’s proposed new stadium, adjacent to White Hart Lane.

 
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