A-League Grand Final to be beamed live across the globe

The Hyundai A-League 2010 Grand Final will be broadcast live across Asia, the Middle East, the UK and Ireland, Africa, and North America, Football Federation Australia (FFA) announced today.

Season 5 of the Hyundai A-League has seen coverage increase significantly with live matches and highlights packages gaining widespread distribution across the globe.

While Fox Sports (Premier Media Group) and Sky Sports cover Australia and New Zealand, FFA has negotiated for both live matches and highlights packages to be broadcast during the Hyundai A-league 2009/10 season throughout the Pacific territories through the Oceania Football Confederation TV sub-license rights holders; via Fox International in North America, the Middle East and Africa; BskyB in the UK and Ireland; and in Asian territories on the Football Asia program produced by World Sports Group and via i-Cable to Hong Kong and Pan Asia.

“The Hyundai A-League 2010 Grand Final has the potential to reach 79 million households across the globe through the affiliated networks we have negotiated broadcast deals with,” said Head of Hyundai A-League Archie Fraser.

“Football is the world game and for the Hyundai A-League to get this kind of exposure is further proof of the growth and development of our game.

“On a local basis alone the television audience that witnessed the Sydney FC v Melbourne Victory semi-final second leg at the SFS (Sydney Football Stadium) reached an average TV audience of 177,000 in Australia alone,” continued Fraser.

“In only five years we have established ourselves in the fabric of the world sporting culture - the popularity of the Hyundai A-League both in Australia and abroad are key to the success of the competition.

“This will be the biggest match of the season and for it to be telecast to such a vast audience is another big step in the progression of football in Australia.”