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Hicks: New sponsorship deals huge development for Liverpool

Submitted by tribalfootball.com on Mon, 09/21/2009 - 12:41

Liverpool co-owner Tom Hicks has expanded on their new sponsorship agreements struck last week.

"We are seeing for the first time the real power of the brand and the power of a well managed club," said Hicks. "I feel very good about the entire club. The total sponsorship contracts should probably bring in 25, 26 million pounds (US$42 million) of incremental revenue a year. It's a huge development for the club. It's not just the 21 million pounds (US$34 million) that we will develop from the new sponsorship agreement with Standard Chartered because we will have an additional two or three million pounds for the Infinity part of the deal."

Carlsberg, meanwhile, are expected to keep hold of the lucrative pouring rights at the club's Anfield stadium.

"We have an existing contract with Carlsberg until the end of the season," said Hicks. "Between now and the end of the season we will finalise new arrangements where we will retain the Carlsberg special sponsorship packages and pour Carlsberg products in the stadium. They will be one of our key sponsors, just not on our shirts."

 
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Comments (2)

Submitted by Anonymous (not verified) on Mon, 09/21/2009 - 15:54.

LoL it will never happen to that small club,
www.trophymanager.com/index.php?ref=22924

Submitted by DaBee (not verified) on Mon, 09/21/2009 - 13:07.

again ... the new deal is 21M ( in this case 25-26M) - what ever was given by the current sponser ... so how much MORE are LFC actually getting?

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