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They have priced him out on purpose and in few years he could probably sell for that amount. He is good looking, likable, stable, humble, well mannered, score goals and play for one of the biggest clubs in the world. He is a marketing man's dream. Rooney's image has plummeted significantly and advertisers like Coca Cola have terminated his contract. He can no longer generate the same amount of money in terms of sponsorship and advertising for United like he used to as I am sure plenty of fans are no longer interested in having his name on their backs.
In a season or two Chicharito will replace Rooney as the face of United in terms of how United is marketed if he can keep up and improve in the team. He will be generating a lot of money for Manchester United in the future so £50 million may not be the price now but Ferguson knows the potential. Real Madrid really got a bargain when they got Ronaldo his true worth is probably closer to £160 million in terms of the money he has already generated for them.

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