Britannia deal could mean £15M for Stoke

Stoke City have agreed a new shirt sponsorship deal with Britannia.

The Sentinel says Stoke have shaken hands on a new shirt sponsorship deal with Britannia that will rake in nearly £4 million over the next four years.

“As a partnership, ,” said Stoke’s chief executive Tony Scholes, “we have worked extremely hard since the start of the sponsorship agreement to put the club’s supporters and Britannia’s customers at the heart of our product.”

Stoke manager Tony Pulis said: “The club and Britannia seem to have a great togetherness and it is lovely for them to be on board with us again.

With 18,000 people also signed up to a Save and Support account involving Britannia and Stoke City, it is believed the commercial partnership could eventually be worth more than £15 million to the club over a 20-year period.