Zola views Arsenal as the best advert for the attacking game he covets and believes playing with flair is as important as winning.
"If I can get my team to play in the same way as Arsenal then I will be very happy," he said.
"Certainly right now Arsenal are one of the teams that not only plays the best football in England, but also in Europe.
"People want to watch nice football everywhere nowadays. You have to produce quality, goals and entertainment and everybody looks up to teams like them.
"Entertainment is vital and that is what we're here for. It's not just a war where you need to get victory at all costs.
"We want to make it enjoyable and people forget about that and are carried away by results and the league table but that's not for us."