Zola said: "I have been in charge for only three games so I am not going to say I have won the fans over yet. But maybe I am on the way.
"I am looking to continue this for as long as possible. Of course, it goes along with results.
"You can do a good job but the results may not come."
West Ham take on Bolton tomorrow and Zola admires their direct style.
He insisted: "This is what's nice about football - teams have so many styles.
"I don't mind how Bolton play - they might not like the style of football I play!"