West Ham United boss Gianfranco Zola wants to create an atmosphere at the club that convinces any would-be buyer they would be making the right choice.
He wants to start the process of luring a big-money benefactor by beating Arsenal in the London derby at Upton Park on Sunday afternoon to spark a climb up the Premier League table.
He said: "I would love to see more tranquility around this club. We dealt very well with the problems last year because we focused on the pitch and made things much easier for everybody.
"If you make things happen on the football pitch then everything becomes easier. If we play like we can maybe a billionaire can come and buy us, anything can happen. It is all about playing football well and getting points."