COMMENT: Zlatan Ibrahimovic and Manchester United? Shirt sales. Season ticket renewals... it's a marketer's dream.
Oh, and there's now even talk of Ibra dumping his endorsement deal with Nike and signing with adidas next season. United, Ibra and Jose Mourinho? All together and all adidas clients? It couldn't get any better for the bean counters.
But for all the cash United and Ibrahimovic could generate from a union, that's not why Mourinho wants to bring the Swede to Old Trafford.
It's stating the bleedin' obvious, but there's no-one on United's books like Ibrahimovic. Yeah, Zlatan is a one-off. But put personalities to one side. Mourinho wants his former Inter Milan centre-forward for what he can do on the pitch.
At United, there's no Diego Costa. Nor Didier Drogba. Mourinho's teams are always built around a powerful, aggressive centre-forward. The success of his system has always hinged on the form and temperament of the big man leading the line. And today, you don't get bigger than Ibrahimovic.
The one year they had together, Mourinho made the Swede his focal point and was rewarded with the Serie A title, 25 goals and Ibra walking away with Italy's Player of the Year gong. That was seven years ago. Zlatan is now 34 and will turn 35 in October. But for where this United team is in their development, the timing couldn't be better.
For fans excited by the emergence of Anthony Martial and Marcus Rashford, the arrival of any senior striker signing will always be met with suspicion. But Ibrahimovic would be signed to complement the two teens, not replace them. And at his age, there's no reason for either Martial or Rashford to be concerned about their playing prospects.
But what about the bravado? The ego? How will 'I am Zlatan' go down amongst the locker room? Well, don't believe the hype...
Yeah, sure, Ibrahimovic is no shrinking violet. But a lot of the outlandish quotes and behaviour made in the public arena is done with a healthy dose of irony. Listen to his teammates, to his friends, and you get the real picture of a great leader and a serious pro.
The most insightful we've heard in recent days has come from his PSG teammate Thiago Motta. At 33, Motta's been around the block. From Barcelona to Inter to PSG, he's seen the lot. And at this stage in his career, he can speak his mind. He owes no-one any favours, as he showed when weighing up whether Cristiano Ronaldo or Neymar would be the right replacement for his departing teammate.
"Cristiano Ronaldo and Neymar? They are very important players, who make a difference on the pitch.
"But I'd like to see if they can behave as leaders, as did Ibra. If not, we risk going backwards."
Veteran L'Equipe reporter Arnaud Hermant goes further: "Zlatan in the locker room of the PSG, he was roughly loved by everyone. He was appreciated because everybody saw that he was serious. And when you are a footballer, you play to win."
There'll be no backchat or snide leaks coming from Paris when Ibrahimovic has gone. Through the force of his personality and the example he set on the field, he was effectively loved by everyone connected to PSG. Indeed, rather than any disparaging claims we usually see when such a big name leaves a club, we're getting the opposite with Ibra.
Hermant, again, lifted the lid on why the striker refused to do interviews in French.
"You know why he never speaks French in public? He is afraid to be laughed at. He does not speak it well."
A humble Ibra? Afraid to be laughed at? So much for the wild ego...
In public, Ibrahimovic is the perfect caricature of the big-headed, millionaire footballer. But look a little deeper and you see why Mourinho is so eager to launch his United career with the Swede alongside. And why Nasser Al-Khelaifi, PSG's president, was so desperate not to lose him.
The best anecdote Tribalfootball.com was offered about Ibra came last year. He and his agent, the abrasive, outspoken, Mino Raiola, have never put anything down on paper. Their partnership is all done on the honour of a handshake. Something these days unheard of in business, let alone the sometimes murky world of football.
If a deal is done, there'll be plenty of bluster about egos and arrogance. But United fans should be assured, at this moment, at this time in the club's history, Mourinho could not bring a better leader - nor centre-forward - to Old Trafford than Zlatan Ibrahimovic.