Yeovil Town players have appeared topless in their team photo in order to attract sponsorship, reports BBC Sport.
The Glovers have not yet been able to secure a shirt sponsor for the 2012-13 campaign after last season's investors decided against renewing their deal.
Boss Gary Johnson came up with the idea and convinced the players to get involved with the stunt.
"If we haven't got a shirt sponsor then we can't wear the shirt," Johnson told BBC Somerset.
"There's been a lot of interest but we need to make sure they are paying the right sort of money to be on our shirts.
"It is a little bit tongue-in-cheek and it was my idea for the staff to keep their shirts on."