Manchester United chief Ed Woodward says the club welcomes BT's new record deal for the Champions League television rights.
It should see English clubs earn an extra £10million to £15million annually from 2015.
Woodward said: "Sport is the ''must-have'' content, its value has grown dramatically.
"We are excited by the continuing rise in the value of sports content, evidenced, amongst other things, by the recently announced BT deal for the UK rights to broadcast the Champions League and Europa League matches for three seasons from 2015/16.
"This deal represents a meaningful increase over the current arrangement, which should translate into higher broadcasting revenues for the participating clubs."
